As a games developer, publisher, platform holder, or investor, you know the industry is at a crossroads, facing challenges and opportunities unlike any of the recent past. You need rock-solid research, data, forecasting, and advice to guide decisions that can make or break your company, your games, your teams, or your portfolio.
IDG Intelligence consulting projects integrate a wide variety of methodologies, skill sets and expertise to help solve our clients’ biggest challenges.
IDG Intelligence Consumer Insights is a full-service shop that integrates qualitative focus groups, play testing, quantitative surveys, ethnographic research, IDIs, and data science-oriented solutions.
IDG Intelligence is a collective of the smartest, most games-experienced, Wall St.-savvy, diverse executives, analysts, and data scientists from within the industry, solely dedicated to delivering the sharpest insights and advice you need to make critical decisions. From monthly reports that dive deeply and uniquely into data and trends, to customized research, to consulting and advisory services, IDG Intelligence combines a 40-year track record in the industry with cutting-edge methodologies to offer the most accurate, actionable information and guidance to lead your company to success.
“IDG is one of our go-to partners for tackling some of the biggest challenges we face in our industry. They are objective, independent experts, and they have been a trusted advisor and resource for Activision for over 20 years. We work with IDG across multiple areas and levels, and we greatly value the partnership.”
Activision
“IDG is one of the most insightful and forward-thinking research firms in our industry. Their unique ability to expertly analyze trends that capture paradigm shifts in emerging technologies, business models and consumerism is what has made them such a valued longstanding partner of our organization.”
Take-Two Interactive Software, Inc.
“Intelligence is about answering two very important questions; why and what next? Over the last 5 years we’ve partnered with Yoshio and the IDG team, we’ve worked together in high level strategy products to local tactical engagements helping fuel the growth for Wargaming and enabling my team to focus on implementing the how. IDG has consistently delivered insight around trends driving the industry, competitive intensity in exploratory markets, and easy to understand data visualizations unpacking complex metrics in bite size form.”
Wargaming
“Milestone has been working with IDG for many years, and the level of collaboration could not be higher. The support provided by the company has played a role of great value over time: their quarterly reports are a fundamental tool to analyze trends, preferences and users’ tastes and they provide very good support for our strategic decisions. In addition to periodic analysis, Milestone also works with IDG for ad hoc evaluations, always managing to have precise, rapid and extremely useful answers for our business. IDG has even been an incredible supporter for us in looking for a partner in the US, and they followed up with us step-by-step with enthusiasm and dedication. We will be always grateful to Anton, Yoshio and the whole IDG team.”