Consumer Insights

About Consumer Insights

The IDG Intelligence team takes a broad yet highly focused approach to consumer insights. Our unmatched data and analytics capabilities blend qualitative and quantitative research with our team’s extensive experience and vast network of industry contacts. With a deep, holistic understanding of the gaming and transmedia space – and as passionate gamers and transmedia consumers ourselves – we know how to bring brands to life.

IDG Benefits

IDG Intelligence Consumer Insights provides our most strategic clients with a valuable competitive edge, leveraging a compendium of methodologies, skill sets, and approaches. Our bi-annual Gamer Gauge Syndicated Report has become a trusted resource for a wide variety of games platform holders, developers, publishers, and transmedia companies. And our custom capabilities draw on more than 20 years of industry experience at some of the world's leading games publishers and media companies.

Like a doctor or a superhero, IDG’s Analyst Team employs a proprietary toolkit of special skills, datasets, and approaches that can help to solve our clients' most pressing challenges.

We never apply a cookie-cutter, one-size-fits-all solution to guide our clients: our solution sets, by their nature, must be directly tailored towards each individual client based on their current needs. Through our decades of services, we’ve developed the ability to support them and partner with them every step of the way, to ensure their success. IDG remains invested in their success throughout that partnership.

Gaming is an attractive, fast-moving industry that is now the #1 entertainment category in transmedia today. Yet the business is more difficult to navigate than ever before. And in a hits-driven world, it is becoming harder to create those hits.

IDG helps game developers, game publishers, tech companies, media companies, transmedia brands, and investors reach and exceed their success metrics in a market that provides asymmetric upside for hit IPs.

We accomplish these feats with a unique, proprietary toolkit predicated on the strength of our diverse team of games industry veterans, which is comprised of analysts, market researchers, consumer insights experts, games publishing executives, data scientists, and game creators. Every team member at IDG has their own set of “superpowers,” and all of those combined create a formidable success path for our client partners.

Our focus is on a true meritocracy, reflected in a team that has the longest tenure in games research and analytics, and which is 50% female, 50% immigrant, and a majority people of color. This diversity in background also ties in with cognitive diversity. Some people have multiple degrees from Ivy League schools, while others did not get a college degree and found their own unique paths to success; the common denominator is a mix of high IQ and EQ where every team member stands on the same solid ground and works together to broaden the collective whole with intellectual curiosity, humility, and honesty. Our diversity of backgrounds, skill sets, and perspectives has enabled us to become even more well-rounded, versatile, and equipped to incorporate inside and outside views to devise actionable solution sets and out-of-the-box thinking for our clients and syndicated readership.
“IDG is one of our go-to partners for tackling some of the biggest challenges we face in our industry. They are objective, independent experts, and they have been a trusted advisor and resource for Activision for over 20 years. We work with IDG across multiple areas and levels, and we greatly value the partnership.”

Activision
“IDG is one of the most insightful and forward-thinking research firms in our industry. Their unique ability to expertly analyze trends that capture paradigm shifts in emerging technologies, business models and consumerism is what has made them such a valued longstanding partner of our organization.”

Take-Two Interactive Software, Inc.
“Intelligence is about answering two very important questions; why and what next? Over the last 5 years we’ve partnered with Yoshio and the IDG team, we’ve worked together in high level strategy products to local tactical engagements helping fuel the growth for Wargaming and enabling my team to focus on implementing the how. IDG has consistently delivered insight around trends driving the industry, competitive intensity in exploratory markets, and easy to understand data visualizations unpacking complex metrics in bite size form.”

Wargaming
“Milestone has been working with IDG for many years, and the level of collaboration could not be higher. The support provided by the company has played a role of great value over time: their quarterly reports are a fundamental tool to analyze trends, preferences and users’ tastes and they provide very good support for our strategic decisions. In addition to periodic analysis, Milestone also works with IDG for ad hoc evaluations, always managing to have precise, rapid and extremely useful answers for our business. IDG has even been an incredible supporter for us in looking for a partner in the US, and they followed up with us step-by-step with enthusiasm and dedication. We will be always grateful to Anton, Yoshio and the whole IDG team.”

Milestone S.R.L
533 Airport Blvd., Ste 400

Burlingame, CA  94010

Phone | 415.674.4600
Email | Inquiries@IDGIntel.com