I have a knack for diving into data and making sense of disparate datasets. I find much satisfaction in automating spreadsheets, making them work smarter for us. Finally, I enjoy turning complex video game concepts and trends into clear, engaging visuals that are easy to understand.
What is your favorite video game? Why?
My favorite game is Mario Kart. There’s nothing quite like throwing out a turtle shell or a banana peel and taking down the opponent sitting right next to you. It’s great for good laughs and friendly competition.
What is your role at IDG?
1. Coordinator: I head the consulting team, ensuring our analysts have everything they need to excel in their projects.
2. Integrator: I foster collaboration across various business lines and strengthen our shared company culture and values.
3. Strategist: With a comprehensive view of all departments – Syndicated Research, Consulting, EMEA, Consumer Insights, and Data Analytics – I enhance cross-departmental coordination, identify potential collaborations, and optimize resources.
4. Veteran: Over my 18-year history with IDG, I've proudly witnessed and contributed to our success, especially on the product side, appreciating the hard work it took to achieve our goals.
What is your background/experience in the games industry?
I began at IDG in early 2006, right as the gaming world was undergoing massive changes. I’ve seen the shift from physical discs to digital downloads, the launch of groundbreaking consoles like the Xbox 360, PlayStation 3, and Nintendo Wii, and the rise of online gaming communities. I’ve also watched mobile and casual gaming grow, digital platforms like Steam revolutionize PC gaming, and game design continuously evolve. My career at IDG has provided a ringside view to the brilliant innovations and cutting-edge technologies revolutionizing the gaming industry.
“IDG is one of our go-to partners for tackling some of the biggest challenges we face in our industry. They are objective, independent experts, and they have been a trusted advisor and resource for Activision for over 20 years. We work with IDG across multiple areas and levels, and we greatly value the partnership.”
Activision
“IDG is one of the most insightful and forward-thinking research firms in our industry. Their unique ability to expertly analyze trends that capture paradigm shifts in emerging technologies, business models and consumerism is what has made them such a valued longstanding partner of our organization.”
Take-Two Interactive Software, Inc.
“Intelligence is about answering two very important questions; why and what next? Over the last 5 years we’ve partnered with Yoshio and the IDG team, we’ve worked together in high level strategy products to local tactical engagements helping fuel the growth for Wargaming and enabling my team to focus on implementing the how. IDG has consistently delivered insight around trends driving the industry, competitive intensity in exploratory markets, and easy to understand data visualizations unpacking complex metrics in bite size form.”
Wargaming
“Milestone has been working with IDG for many years, and the level of collaboration could not be higher. The support provided by the company has played a role of great value over time: their quarterly reports are a fundamental tool to analyze trends, preferences and users’ tastes and they provide very good support for our strategic decisions. In addition to periodic analysis, Milestone also works with IDG for ad hoc evaluations, always managing to have precise, rapid and extremely useful answers for our business. IDG has even been an incredible supporter for us in looking for a partner in the US, and they followed up with us step-by-step with enthusiasm and dedication. We will be always grateful to Anton, Yoshio and the whole IDG team.”