Exploring. Digging up information in unknown frontiers, analyzing, and reporting back.
What is your favorite video game? Why?
God of War, because who doesn’t like a Greek tragedy?
What is your role at IDG?
My main role is front-of-house service, responding to clients' urgent needs and requests. I also serve as a reporter, where I examine the latest trends, investigate how they fit into the larger picture, and create reports in a concise, digestible manner for time-sensitive executives. In addition, I’m a cook: I gather information from a large variety of sources and outlets, analyze data, and create 5-year forecasts for various segments of the gaming industry. But I’m also a historian: I analyze historicals to understand the current state of the gaming industry today.
What is your background/experience in the games industry?
I started gaming in internet cafes in Turkey, spent a lifetime playing games, and after I got my university diploma I got a chance to stand among and learn from some of the most knowledgeable people in the industry.
“IDG is one of our go-to partners for tackling some of the biggest challenges we face in our industry. They are objective, independent experts, and they have been a trusted advisor and resource for Activision for over 20 years. We work with IDG across multiple areas and levels, and we greatly value the partnership.”
Activision
“IDG is one of the most insightful and forward-thinking research firms in our industry. Their unique ability to expertly analyze trends that capture paradigm shifts in emerging technologies, business models and consumerism is what has made them such a valued longstanding partner of our organization.”
Take-Two Interactive Software, Inc.
“Intelligence is about answering two very important questions; why and what next? Over the last 5 years we’ve partnered with Yoshio and the IDG team, we’ve worked together in high level strategy products to local tactical engagements helping fuel the growth for Wargaming and enabling my team to focus on implementing the how. IDG has consistently delivered insight around trends driving the industry, competitive intensity in exploratory markets, and easy to understand data visualizations unpacking complex metrics in bite size form.”
Wargaming
“Milestone has been working with IDG for many years, and the level of collaboration could not be higher. The support provided by the company has played a role of great value over time: their quarterly reports are a fundamental tool to analyze trends, preferences and users’ tastes and they provide very good support for our strategic decisions. In addition to periodic analysis, Milestone also works with IDG for ad hoc evaluations, always managing to have precise, rapid and extremely useful answers for our business. IDG has even been an incredible supporter for us in looking for a partner in the US, and they followed up with us step-by-step with enthusiasm and dedication. We will be always grateful to Anton, Yoshio and the whole IDG team.”