I have a few: My passion for data analysis that ties in consumer insights.
My professional background in marketing, which has allowed me to understand both the business side and the client side of the industry. And, my educational background in psychology and economics, which enables me to see the big picture and connect the quantitative and qualitative dots. But most importantly, keeping a curious, inquisitive, and passionate mind.
What is your favorite video game? Why?
The entire Monkey Island series has a brilliant mix of wit, humor, and challenge. And a multifunctional rubber chicken with a pulley in the middle!
What is your role at IDG?
I use data to answer client's questions. Ideally before they even ask, I uncover deeper insights and transform data into actionable strategies that clients can apply to their advantage. I play a key role in creating our Insights reports, leveraging the vast wealth of industry and consumer insights knowledge that I am surrounded by at IDG to provide additional value to readers.
I’ve supported clients with data and insights across Syndicated reports, custom projects on the consulting team, and our daily internal news digest.
What is your background/experience in the games industry?
I have worked across various industries, including gaming, in my 7+ years in marketing and digital strategy, but I am thrilled that games is now my sole focus.
“IDG is one of our go-to partners for tackling some of the biggest challenges we face in our industry. They are objective, independent experts, and they have been a trusted advisor and resource for Activision for over 20 years. We work with IDG across multiple areas and levels, and we greatly value the partnership.”
Activision
“IDG is one of the most insightful and forward-thinking research firms in our industry. Their unique ability to expertly analyze trends that capture paradigm shifts in emerging technologies, business models and consumerism is what has made them such a valued longstanding partner of our organization.”
Take-Two Interactive Software, Inc.
“Intelligence is about answering two very important questions; why and what next? Over the last 5 years we’ve partnered with Yoshio and the IDG team, we’ve worked together in high level strategy products to local tactical engagements helping fuel the growth for Wargaming and enabling my team to focus on implementing the how. IDG has consistently delivered insight around trends driving the industry, competitive intensity in exploratory markets, and easy to understand data visualizations unpacking complex metrics in bite size form.”
Wargaming
“Milestone has been working with IDG for many years, and the level of collaboration could not be higher. The support provided by the company has played a role of great value over time: their quarterly reports are a fundamental tool to analyze trends, preferences and users’ tastes and they provide very good support for our strategic decisions. In addition to periodic analysis, Milestone also works with IDG for ad hoc evaluations, always managing to have precise, rapid and extremely useful answers for our business. IDG has even been an incredible supporter for us in looking for a partner in the US, and they followed up with us step-by-step with enthusiasm and dedication. We will be always grateful to Anton, Yoshio and the whole IDG team.”
