IDG May 2025 Games Report with Console Forecast Update
Topics Covered:
An analysis of Steam’s catalog discount trends, based on the top premium titles of 2023 and 2024.
An update on US tariffs and the corresponding strategic responses from Xbox and PlayStation.
A closer look at Grand Theft Auto VI’s delay and its broader implications for the video game industry
A summary of a recent legal injunction from the US courts in Epic’s case against Apple that has the potential to create material shifts in the mobile gaming landscape.
An overview of recent trends wherein Chinese gaming companies seem to be divesting of their foreign investments in favor of focusing on the local gaming development scene, and how that might play out.
A discussion on creator affiliate marketing programs and how they operate within the gaming space.
This report also includes an updated forecast of the global games market, featuring:
An updated 5-year forecast segmented by territory and platform
Top titles, top publishers and market sizing by country in 2024
IDG’s detailed 5-year forecast in Excel, Tableau and Power BI formats
“IDG is one of our go-to partners for tackling some of the biggest challenges we face in our industry. They are objective, independent experts, and they have been a trusted advisor and resource for Activision for over 20 years. We work with IDG across multiple areas and levels, and we greatly value the partnership.”
Activision
“IDG is one of the most insightful and forward-thinking research firms in our industry. Their unique ability to expertly analyze trends that capture paradigm shifts in emerging technologies, business models and consumerism is what has made them such a valued longstanding partner of our organization.”
Take-Two Interactive Software, Inc.
“Intelligence is about answering two very important questions; why and what next? Over the last 5 years we’ve partnered with Yoshio and the IDG team, we’ve worked together in high level strategy products to local tactical engagements helping fuel the growth for Wargaming and enabling my team to focus on implementing the how. IDG has consistently delivered insight around trends driving the industry, competitive intensity in exploratory markets, and easy to understand data visualizations unpacking complex metrics in bite size form.”
Wargaming
“Milestone has been working with IDG for many years, and the level of collaboration could not be higher. The support provided by the company has played a role of great value over time: their quarterly reports are a fundamental tool to analyze trends, preferences and users’ tastes and they provide very good support for our strategic decisions. In addition to periodic analysis, Milestone also works with IDG for ad hoc evaluations, always managing to have precise, rapid and extremely useful answers for our business. IDG has even been an incredible supporter for us in looking for a partner in the US, and they followed up with us step-by-step with enthusiasm and dedication. We will be always grateful to Anton, Yoshio and the whole IDG team.”
