IDG July 2024 Games Report with Mobile Forecast Update
Topics Covered:
An examination of the recent price changes coming to Game Pass, how Call of Duty’s Day 1 availability may impact subscribership, and what all this says about Xbox’s forward-looking games strategy.
A look at the latest developments in the third-party app store landscape, an analysis of China’s game approval cadence in H1 2024, and how H1 2024’s top mobile games may affect the outlook for the rest of 2024
A deep dive into whether the worst is over for the games industry in terms of layoff, including an updated Layoff Tracker
An overview of the mobile games streaming landscape, including what are the top titles, languages, and platforms
An analysis of the attach rates of recent expansion packs for AAA titles
A quick update on the gaming industry’s attitude toward generative AI
This report also includes an updated forecast of the global mobile games market, featuring:
An updated 5-year forecast segmented by territory, revenue stream and OS
Top titles and top publishers for Q2 2024
IDG’s detailed 5-year forecast in Excel, Tableau and Power BI formats
“IDG is one of our go-to partners for tackling some of the biggest challenges we face in our industry. They are objective, independent experts, and they have been a trusted advisor and resource for Activision for over 20 years. We work with IDG across multiple areas and levels, and we greatly value the partnership.”
Activision
“IDG is one of the most insightful and forward-thinking research firms in our industry. Their unique ability to expertly analyze trends that capture paradigm shifts in emerging technologies, business models and consumerism is what has made them such a valued longstanding partner of our organization.”
Take-Two Interactive Software, Inc.
“Intelligence is about answering two very important questions; why and what next? Over the last 5 years we’ve partnered with Yoshio and the IDG team, we’ve worked together in high level strategy products to local tactical engagements helping fuel the growth for Wargaming and enabling my team to focus on implementing the how. IDG has consistently delivered insight around trends driving the industry, competitive intensity in exploratory markets, and easy to understand data visualizations unpacking complex metrics in bite size form.”
Wargaming
“Milestone has been working with IDG for many years, and the level of collaboration could not be higher. The support provided by the company has played a role of great value over time: their quarterly reports are a fundamental tool to analyze trends, preferences and users’ tastes and they provide very good support for our strategic decisions. In addition to periodic analysis, Milestone also works with IDG for ad hoc evaluations, always managing to have precise, rapid and extremely useful answers for our business. IDG has even been an incredible supporter for us in looking for a partner in the US, and they followed up with us step-by-step with enthusiasm and dedication. We will be always grateful to Anton, Yoshio and the whole IDG team.”
