January 2025

Mobile Forecast

IDG January 2025 Games Report with Mobile Forecast Update

Topics Covered:
  • The IDG team’s annual prediction of trends that are expected to shape the gaming industry in 2025
  • A deep dive into Marvel Rivals and how it found success in the highly competitive hero shooter genre.
  • A spotlight on Infinity Nikki and the growing popularity of cozy games within mobile gaming
  • IDG’s thoughts and takeaways from the Switch 2 reveal
  • An analysis of game pricing trends in Japan, offering potential insights and solutions to address stagnating game prices.
  • A comparison of time spent on gaming vs other entertainment verticals
  • An update on the TikTok ban and its potential impact on the games market
This report also includes an updated forecast of the global mobile games market, featuring:
  • An updated 5-year forecast segmented by territory, revenue stream and OS
  • Top titles and top publishers for Q4 2024 and CY 2024
  • IDG’s detailed 5-year forecast in Excel, Tableau and Power BI formats

IDG's Recent Research Reports

“IDG is one of our go-to partners for tackling some of the biggest challenges we face in our industry. They are objective, independent experts, and they have been a trusted advisor and resource for Activision for over 20 years. We work with IDG across multiple areas and levels, and we greatly value the partnership.”

Activision
“IDG is one of the most insightful and forward-thinking research firms in our industry. Their unique ability to expertly analyze trends that capture paradigm shifts in emerging technologies, business models and consumerism is what has made them such a valued longstanding partner of our organization.”

Take-Two Interactive Software, Inc.
“Intelligence is about answering two very important questions; why and what next? Over the last 5 years we’ve partnered with Yoshio and the IDG team, we’ve worked together in high level strategy products to local tactical engagements helping fuel the growth for Wargaming and enabling my team to focus on implementing the how. IDG has consistently delivered insight around trends driving the industry, competitive intensity in exploratory markets, and easy to understand data visualizations unpacking complex metrics in bite size form.”

Wargaming
“Milestone has been working with IDG for many years, and the level of collaboration could not be higher. The support provided by the company has played a role of great value over time: their quarterly reports are a fundamental tool to analyze trends, preferences and users’ tastes and they provide very good support for our strategic decisions. In addition to periodic analysis, Milestone also works with IDG for ad hoc evaluations, always managing to have precise, rapid and extremely useful answers for our business. IDG has even been an incredible supporter for us in looking for a partner in the US, and they followed up with us step-by-step with enthusiasm and dedication. We will be always grateful to Anton, Yoshio and the whole IDG team.”

Milestone S.R.L
533 Airport Blvd., Ste 400

Burlingame, CA  94010

Phone | 415.674.4600
Email | Inquiries@IDGIntel.com

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